Episode 161 - Bob Burg, The Go-Giver
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.
Recommended Books: How to Win Friends & Influence People by Dale Carnegie Think And Grow Rich by Napoleon Hill, The Magic of Thinking Big Paperback by David J. Schwartz, The Autobiography of Benjamin Franklin by Benjamin Franklin, Adversaries into Allies: Master the Art of Ultimate Influence by Bob Burg
Quotes: "It is when we build ourselves and grow on the inside, it manifests on the outside."
"Now a go- giver is someone whose focus is on providing value or giving value to others, it's a shift in focus " "But never forget the money is simply the reward for hitting the target it's not the target itself your target is serving others."
"Money is simply an echo of value."
"Selling is simply defined as, discovering what the other person wants, needs or desires, and helping them to get it." "The five laws themselves are the laws of value, compensation, influence, authenticity, and receptivity. When we speak in the business-sense, the law of value says your true worth is determined by how much more you give in value." "There is probably hundreds of ways to communicate value to come down to five what we call elements of value and they are excellent, consistency attention, empathy, and appreciation" "And how you do ANYTHING is how you will do EVERYTHING, so you want to make sure to get into great habits" "We've got to understand that they are doing things for their reasons and this is why a great leader, a great influencer, a great salesperson constantly ask themselves questions." "In my opinion the essence of influence is pull, pull as opposed to push" "More important than what you say, is obviously what you do, we know that; but more important than what you say and what you do, is who you ARE"